Interactive music videos are all the rage these days. Arcade Fire’s Reflekor set the bar high, while the video for Bob Dylan’s Like a Rolling Stone let us surf channels of people lip-synching the song. Now, thanks to a collaboration by Denver’s ManCub and interactive designer and advertising profession Rajeev Basu, the evolution of interactive videos may have peaked. While listening to ManCub’s new single, “Friends Listen,” you play a game that consists of punching yourself in the face to stay awake in while waiting in line.
According to Fast Co. Create:
Waiting in Line 3D is a first-person shooter inspired by ’90s classics Doomand Wolfenstein, except nothing really happens and it’s pretty much impossible to win. As the title suggests, players wait in a never-ending line and are forced to punch themselves in the face to stay awake. Anderson partnered on the project with interactive artist and ad vet Rajeev Basu (the guy behind Facehawk) with the goal of making the game an “anti-viral” hit.
Video games don’t get much more realistic than this.
Waiting In Line 3D – Official Trailer from Rajeev Basu on Vimeo.
Inauthentic 